Privacy policy
Privacy Policy
Last updated: April 14, 2026
Select Trends Boutique operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Select Trends Boutique is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.
Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.
Personal Information We Collect or Process
When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:
- Contact details including your name, address, billing address, shipping address, phone number, and email address
- Financial information including payment card information, financial account information, transaction details, form of payment, and payment confirmation
- Account information including your username, password, security questions, preferences and settings
- Transaction information including the items you view, add to your cart, purchase, return, exchange or cancel, and your past transactions
- Communications with us including information you include when sending a customer support inquiry
- Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers
- Usage information including information regarding your interaction with the Services, including how and when you interact with or navigate the Services
Personal Information Sources
We may collect personal information from the following sources:
- Directly from you including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information
- Automatically through the Services including from your device when you use our products or services or visit our website, and through the use of cookies and similar technologies
- From our service providers including when we engage them to enable certain technology and when they collect or process your personal information on our behalf
- From our partners or other third parties
How We Use Your Personal Information
Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:
Provide, Tailor, and Improve the Services. We use your personal information to provide you with the Services, including to process your payments, fulfill your orders, remember your preferences, send notifications related to your account, process purchases, returns and exchanges, create and maintain your account, arrange for shipping, and create a customized shopping experience for you such as recommending products related to your purchases.
Marketing and Advertising. We use your personal information for marketing and promotional purposes, such as to send marketing, advertising and promotional communications by email, text message or postal mail, and to show you online advertisements for products or services on the Services or other websites, including based on items you previously have purchased or added to your cart and other activity on the Services.
Security and Fraud Prevention. We use your personal information to authenticate your account, provide a secure payment and shopping experience, detect and investigate possible fraudulent or illegal activity, and to secure our services.
Communicating with You. We use your personal information to provide you with customer support, to be responsive to you, and to maintain our business relationship with you.
Legal Reasons. We use your personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement or government agencies, and to enforce or investigate potential violations of our terms or policies.
How We Disclose Personal Information
In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy, including:
- With Shopify, vendors and other third parties who perform services on our behalf such as payment processing, data analytics, customer support, cloud storage, and fulfillment and shipping
- With business and marketing partners to provide marketing services and advertise to you
- When you direct, request, or otherwise consent to our disclosure of certain information to third parties
- Within our corporate group or affiliates
- In connection with a business transaction such as a merger or bankruptcy
- To comply with applicable legal obligations or to protect or defend the Services, our rights, and the rights of our users
Third-Party Marketing Tools
We use the following third-party tools that may collect data about your visits and purchases on our website. Each of these services has its own privacy policy governing how your data is used:
Klaviyo — We use Klaviyo to manage our email and SMS marketing programs. Klaviyo may collect information about how you interact with our emails and website. Privacy policy available at klaviyo.com/legal/privacy-notice.
Meta (Facebook/Instagram) Pixel — We use Meta Pixel to measure the effectiveness of our advertising and to deliver relevant ads to you on Facebook and Instagram. Meta may collect information about your visits to our website. You can manage your ad preferences at facebook.com/adpreferences.
Google Ads — We use Google Ads conversion tracking to measure the performance of our advertising campaigns. You can opt out of Google's use of cookies by visiting adssettings.google.com.
Boost AI Search & Discovery — We use Boost AI to improve your on-site search and product discovery experience. This tool may collect information about your browsing and search behavior on our website.
Shopify — Our store is hosted on Shopify Inc., which powers our eCommerce platform, checkout, and payments. Shopify's privacy policy is available at shopify.com/legal/privacy.
Email Marketing
We send emails to notify customers about new arrivals, promotions, and special events. You will only receive marketing emails if you have opted in. You may opt out at any time by clicking the unsubscribe link at the bottom of any email or by contacting us at trendsetters@selecttrendsboutique.com. We may still send you transactional emails related to your orders regardless of your marketing preferences.
SMS Marketing
By subscribing to Select Trends Boutique text notifications, you agree to receive automated marketing text messages about our products and services at the phone number you provided. Message frequency varies. Consent is not a condition of purchase. Message and data rates may apply.
To opt out, reply STOP to any text message. For help, reply HELP or contact us at trendsetters@selecttrendsboutique.com. Your phone number and SMS opt-in data will never be shared with third parties for their own marketing purposes.
Relationship with Shopify
The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside. To learn more about how Shopify uses your personal information and any rights you may have, you can visit the Shopify Consumer Privacy Policy at shopify.com/legal/privacy or the Shopify Privacy Portal at privacy.shopify.com.
Cookies
Select Trends Boutique uses cookies to identify visitors to our website and improve your shopping experience. Cookies are small bits of information stored on your device that help us remember your preferences and understand how you use our site. We use cookies to:
- Keep items in your shopping cart
- Remember your preferences
- Analyze site traffic and performance
- Support our advertising on Meta and Google
You can instruct your browser to refuse cookies or alert you when cookies are being sent. However, some parts of our website may not function properly without cookies.
Third-Party Websites and Links
The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites. Our inclusion of such links does not imply any endorsement of the content on such platforms or of their owners or operators.
Children's Data
The Services are not intended to be used by children, and we do not knowingly collect any personal information about children under the age of 13. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details below to request that it be deleted. We do not sell or share personal information of individuals under 16 years of age.
Security and Retention of Your Information
Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee perfect security. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us. How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, provide you with Services, comply with legal obligations, resolve disputes, or enforce applicable contracts and policies.
Your Rights and Choices
Depending on where you live, you may have some or all of the following rights in relation to your personal information:
- Right to Access / Know — You may request access to personal information we hold about you
- Right to Delete — You may request that we delete personal information we maintain about you
- Right to Correct — You may request that we correct inaccurate personal information we maintain about you
- Right of Portability — You may request a copy of the personal information we hold about you
- Right to Opt Out of Sale or Sharing for Targeted Advertising — You may have a right to opt out of the sale or sharing of your personal information for targeted advertising purposes. Please note that if you visit our website with the Global Privacy Control opt-out preference signal enabled, we will automatically treat this as a request to opt out for the device and browser you use to visit the website. To learn more about Global Privacy Control, visit globalprivacycontrol.org.
- Managing Communication Preferences — You may opt out of promotional emails at any time by using the unsubscribe option in our emails. If you opt out, we may still send you non-promotional emails about your account or orders.
To exercise any of these rights, contact us at trendsetters@selecttrendsboutique.com. We will respond to verified requests in a timely manner as required under applicable law. We will not discriminate against you for exercising any of these rights.
California Privacy Rights (CCPA)
If you are a California resident, you have specific rights under the California Consumer Privacy Act including the right to know what personal information we collect, the right to delete your personal information, the right to opt out of the sale of your personal information (we do not sell personal information), and the right to non-discrimination for exercising your privacy rights. To exercise your California privacy rights, contact us at trendsetters@selecttrendsboutique.com.
Complaints
If you have complaints about how we process your personal information, please contact us using the contact details provided below. You may also have the right to lodge a complaint with your local data protection authority.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this page and update the "Last updated" date at the top.
Contact Us
Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please contact us:
Select Trends Boutique 6205 Monroe Hwy., Suite A Ball, LA 71405 📧 trendsetters@selecttrendsboutique.com 📞 318-641-8611 Monday – Friday, 8am – 5pm Central Time